Search Engine Optimization

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

(Organic search engine result---- the result we get when we type a query (keyword) in google or any other search engine)

To understand what SEO really means, let's break that sentence down and look at the parts:

• Quality of traffic.
  You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
• Quantity of traffic.
  Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
• Organic results.
  Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.